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Do You Know Where Your Strawberries Come From?

By Austin Frerick Mar 28, 2024, 6:00 am57 pts
To understand Driscoll’s, it’s helpful to think of the berry giant as less as a farm business than as a genetics and marketing company. Driscoll’s owns the patents to a given berry’s genetics, which it licenses to approved growers on an exclusive basis. The company then markets these berries…

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